SHREE SCARFS : Indian Handmade Scarfs
SHREE is a brand of authentic handmade scarfs from India mostly organic, ethically sourced and exclusively handpicked. Our scarfs are bearer of myths and stories created by traditional Indian craftsmen (who belong to closed communities in rural India where the art is passed as a heritage from their forefathers) bring their stories and primal concepts of organic sustainable living, zero waste, and environment friendliness.
Every Shree Scarf brought comes with “written story about its making, history and details of its tradition and its care” pursuing a delicate balance between past and present, tradition and contemporary.
SHREE is atender poetry on fabric, written with threads of life!!
….yoursecond skin, defining you, your essence, ……
SHREE is but “YOU”!!
PHILOSOPHY
Handmade crafts aresimple, natural and always beautifully meaningful. With roots in ancientcivilizations they are bearers of myths, legends, stories, faiths,which are transferred on to the creations – in our case : “Scarfs”. Each scarf has astory to share and connect to.
These unique timeless stories and encountersare what we at SHREE SCARFS bring to youfrom the length and breath of India. The exquisite Ikats - Patolas , hand tie- dyed bandhanis, hand blockprinted Baghs and Ajrakhs, hand woven Khadi, Jamewars, Raw silks, woolenPashminas (Cashmere) or Yak wool, the list of Indian scarfs is endless. Weconnect these traditional craftsmen andtheir art with you, bringing their stories and primal concepts of organicsustainable living, zero waste, and environment friendlinessexpressed through their creations “ Handmade Scarfs”.
We are a slowfashion brand constantly searching and reinforcing value and substance infashion at the same time pursuing a delicate balance between past and present,traditional and contemporary. We strive to create a healthy synthesis betweenancient timeless knowledge and modern functional needs.
THE BRAND
Our foundation is based on following pillars -
· Heirloom
We believe that making a right choiceshould be as simple as draping a scarf. So we partner with authentic familiesacross India who have upheld therespective textile tradition for generations and source from them to bring theirstories to you. Shree Scarfs hand picks exclusive sustainable and ethicallymade scarfs from traditional craftsmen to whom the art has been passed as aheritage from their forefathers. In fact some of the craft forms belongs tospecific closed communities from rural India whose only identity is the work of textiles they create. Weare committed to sourcing and curating exceptional scarfs that are made ethically and responsibly.
· Preserving HeritageFashion for us is to reinstall “purpose” bytelling the story of each scarf showcasing the human dimension of artisanclothing. When you buy a Shree Scarf, you also receive a story about itsmaking, history and details of its tradition, which kindles the enjoyment ofwearing it, increasing your knowledge about the art form and in turn support towards keeping an art from alive byempowering traditional artisans whose age old methods of weaving, dyeing, printing contribute towards green future.
Our pride lies in sharing textile stories of ancient hand weaving, hand dyeing, handprinting, and hand embroidery techniqueswhere each color, each thread is laid individually. With strong commitment towards promoting thiscultural heritage we do everything we can to preserve this gorgeouscraftsmanship. That’s why we are small scale, limited edition and our productssingular.
· NaturalFibers
Our uniqueness is “handmade” and so we workwith natural fibers- Cottons, Silks,Wool and Jute
· PreservingEnvironment
“Handloom means simplicity, illimitablepatience, complete renunciation of everything that is likely to harm our earth.If we cultivate this spirit imagine what a beautiful world of ours would be!” –Mahatma Gandhi
On a larger agenda is a moral obligation ofsupporting these ancient traditions which are endangered with our march towardsmodernity. Owing a Shree Scarfhighlightsthe workmanship and skills of these crafts thus instilling a faith that theyare unique enough to stand out against the factory mass produced impersonaloutfits a direct result of over production which is posing an environmentalthreat, in way supporting slow - fashion.
